Corporate Hospitality Suite
Experience / Industrial Design2015
Scope
User mapping
Concept design
Prototyping
3D modeling
Detail design
Fabrication engineering
This design is for
a corporate accommodation suite for a leading manufacturer of commercial trucks and agricultural equipment in Northern China. The suites are located at the company’s global headquarters in Rizhao, China and are designed to accommodate executive guests and visiting dignitaries. Each suite houses a small office, a living room and a bedroom to give guests a place to work and rest between meetings. The suites and the common spaces offer unique moments that reflect the company’s agricultural history and showcase it’s technological strength. User Studies
The project was deeply driven by a series of studies focusing on the daily life of the guest. Seven themes were developed that reflect the Wuzheng brand: not normal, open, natural, agricultural, high tech, simple, cultural.
We worked to identify opportunities to integrate these themes into the guest experience. Cards were developed to visualize key moments throughout the guests’ day. Each card was given a title that defines the sensation or experience of that moment and provides a narrative on which we could base our decisions throughout the design process.
Experience Cards
Concept Design
The Suite
Bathing Experience
Common Spaces
Fabrication Engineering
contact: abullo191@gmail.com
project credits: SmithGroup, Ratcliff, Urban Energy Works, ID PASS